Customer retention is essential for business growth, but gaining actionable insights into your repeat buyers can be challenging. That's why we're excited to announce a major update to our retention analytics capabilities.

With over 50 new metrics and visualizations, our Insights Hub makes it easier than ever to:

  • Identify trends in repeat purchase cycles so you can optimize your re-engagement strategies at each stage.
  • Pinpoint periods of churn risk proactively instead of reacting after losing customers.
  • Uncover broader changes in retention patterns so you can adapt quickly.
  • Compare retention cohorts to determine which customers have the highest lifetime value.

The Insights Hub helps you understand retention in four key areas:

Retention Pulse Check

  • Track key retention KPIs on a rolling basis.
  • Always have an up-to-date view of returning customer trends.

Long-Term Retention Trends

  • Understand longer-term retention trends.
  • See how trends are changing over time.

Cohorted Outcomes

  • Track outcomes on a first-purchase-month basis.
  • Understand how first-time buyers convert to returning customers.
  • See how quickly 1st time customers return.

Replenishment Behavior

  • Understand replenishment trends in your business at the store level.
  • Get insights into product-specific replenishment trends.


These reports take the guesswork out of managing and optimizing repeat purchase cycles. You’ll be able to make data-backed decisions to boost retention at scale. The result? Faster business growth driven by loyal, high-value customers.

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