Black Girl Vitamins Improves Margins By Activating Customers At Key Retention Moments
* Moments Covered: Replenishment, Lapsed Customer * Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products * Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team...