* Moments Covered: Replenishment, Lapsed Customer * Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products * Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team...
Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
With CPG chasing subscription revenue, the words “retention” and “loyalty” are often conflated. They couldn't be more distinct. Here's why that matters.
Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.
