DTC CPG Revenue Report: Returning Customers Are Solely Responsible for Q2 Growth
Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
Leo Strupczewski
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The Difference Between Customer Loyalty and Retention
With CPG chasing subscription revenue, the words “retention” and “loyalty” are often conflated. They couldn't be more distinct. Here's why that matters.
Why Repeat Purchase Rate Should be a Priority
Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
An Alternative Way to Measure Purchase Frequency
Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.