The difference between customer loyalty and retention With CPG chasing subscription revenue, the words “retention” and “loyalty” are often conflated. They couldn't be more distinct. Here's why that matters.
Why repeat purchase rate should be a priority Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
An Alternative Way to Measure Purchase Frequency Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.
