One of the top tactics in the acquisition game is capturing an email address or phone number when a customer lands on site. But the median submission rate for a Klaviyo popup form is 2.7% for email and 2.9% for SMS. Put simply: Most brands have a gaping...
While Klaviyo has built-in support to set up A/B tests for email and SMS, there’s no equivalent for creating a holdout test. You can, however, create them easily—you just need to use operational flows and customer tags. The effort is worth it. A/B tests may tell...
A/B testing emails is the fastest way to learn what resonates with your audience to drive more revenue per recipient, but those tests are often limited to campaigns—and often measured on direct response timelines. What about flows? And what about longer-term impact on customer LTV? Building a comprehensive...
Cross-sell flows are such a valuable part of retention marketing, Klaviyo has a template to get you started. While using that template is a start, leveraging Klaviyo’s cross-sell flow template alone leaves room for improving LTV. Like any other aspect of marketing, repeating the cross-sell message increases the message’...
* Moments Covered: Replenishment * Plays Used: Send Replenishment Reminder Postcards (via PostPilot) * Business Impact: Efficiency, Improved 90-Day repeat purchase rate You might think, when you’re a brand the size of Dr. Squatch, that life gets easier: the email list grows, the SMS list grows. But there’s a flip side...
* Moments Covered: Replenishment, Lapsed Customer * Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products * Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team...
