Your roadmap to leveraging Black Friday for retention: designing acquisition offers, segmenting offers for returning customers, and flows to encourage customer retention
A/B testing emails is the fastest way to learn what resonates with your audience to drive more revenue per recipient, but those tests are often limited to campaigns—and often measured on direct response timelines. What about flows? And what about longer-term impact on customer LTV? Building a comprehensive...
* Moments Covered: Replenishment, Lapsed Customer * Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products * Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team...
Marketing to at-risk customers has never been an easy task, but our new Lapse Prevention Flow can help you automatically reach customers before they’re gone for good.
Today’s product update helps you automatically reach customers who reorder at a slower pace: the Late Replenishment trigger.
These are the three types of moments you have to activate your existing customer base. Cultural, manufactured, and customer moments.