‘Clearly, Time Matters’: How Dr. Squatch Uses Repeat to Improve Direct Mail Performance
* Moments Covered: Replenishment * Plays Used: Send Replenishment Reminder Postcards (via PostPilot) * Business Impact: Efficiency, Improved 90-Day repeat purchase rate You might think, when you’re a brand the size of Dr. Squatch, that life gets easier: the email list grows, the SMS list grows. But there’s a flip side...