Your roadmap to leveraging Black Friday for retention: designing acquisition offers, segmenting offers for returning customers, and flows to encourage customer retention
* Moments Covered: Replenishment * Plays Used: Send Replenishment Reminder Postcards (via PostPilot) * Business Impact: Efficiency, Improved 90-Day repeat purchase rate You might think, when you’re a brand the size of Dr. Squatch, that life gets easier: the email list grows, the SMS list grows. But there’s a flip side...
It’s not amnesia–you’ve seen these plays before–but now they’re ready to use with our Postscript & Attentive integrations!
Marketing to at-risk customers has never been an easy task, but our new Lapse Prevention Flow can help you automatically reach customers before they’re gone for good.
These are the three types of moments you have to activate your existing customer base. Cultural, manufactured, and customer moments.
Was success this BFCM built on the back of strong customer retention through the rest of the year?