customer retention Retention Mythbusting: Only Marketers Should Care About Retention Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.
customer retention Customer Acquisition vs Retention: Which Should I Focus On? What's more important: customer acquisition or customer retention? Guest poster Alex G helps shine some light on this age old question.
customer retention Designing & Testing Your First Retention Program Want to design a retention program, but have no idea where to begin? Start here!
customer retention Picking the right customer retention strategies Strategy is a huge piece of the customer retention puzzle. Let's learn what works & what doesn't.
customer retention Why incremental revenue is the most important KPI in retention Incremental revenue connects the dots between marketing & sales outcomes. We'll learn why it matters and how to master it.
customer retention Using Product Trial and Discovery to Increase CPG Retention The more product discovery and new product trial you encourage, the higher your retention will be. How you group products has a huge impact on retention in CPG.
customer retention Why repeat purchase rate should be a priority Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
customer retention An Alternative Way to Measure Purchase Frequency Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.