The Key to DTC Retention is Marketable Moments.
These are the three types of moments you have to activate your existing customer base. Cultural, manufactured, and customer moments.
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What happened this BFCM for Direct-To-Consumer CPG brands?
Was success this BFCM built on the back of strong customer retention through the rest of the year?
How Do You Measure and Improve Your Retention Strategy With Data?
With acquisition becoming increasingly difficult and expensive, using your data to inform a solid retention strategy is more important than ever.
Huron's Director of Strategy and Retention Shares How he Thinks About LTV.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
DTC CPG Revenue Report: Returning Customers Are Solely Responsible for Q2 Growth
Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
Retention Mythbusting: Only Marketers Should Care About Retention
Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.