Was success this BFCM built on the back of strong customer retention through the rest of the year?
With acquisition becoming increasingly difficult and expensive, using your data to inform a solid retention strategy is more important than ever.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.
What's more important: customer acquisition or customer retention? Guest poster Alex G helps shine some light on this age old question.