Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.
What's more important: customer acquisition or customer retention? Guest poster Alex G helps shine some light on this age old question.
Want to design a retention program, but have no idea where to begin? Start here!
Strategy is a huge piece of the customer retention puzzle. Let's learn what works & what doesn't.