Was success this BFCM built on the back of strong customer retention through the rest of the year?
Former brand founder of a mens grooming company. Customer retention nerd thats slowly understanding the CPG industry. Director of Marketing at Repeat.
It's hard to know when to ask a customer to subscribe without a ton of "it depends" statements. But those are boring, here's what we think.
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.
The Repeat Cart is built specifically for returning customers in "buy" mode. Here's everything you need to know about the way it's built.
Returning customers are different. Don't put them through the same purchase journey. Here's a few options on where they can convert.
You nominated, you voted, and showed up to see them win. Here are the winners of the 2022 CPAs.