The Key to DTC Retention is Marketable Moments.
These are the three types of moments you have to activate your existing customer base. Cultural, manufactured, and customer moments.
Alex McEachern
Former brand founder of a mens grooming company. Customer retention nerd thats slowly understanding the CPG industry. Director of Marketing at Repeat.
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How Does Big CPG Think About Direct to Consumer as a Channel?
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The Composition of the Repeat Cart
The Repeat Cart is built specifically for returning customers in "buy" mode. Here's everything you need to know about the way it's built.
Where Should You Send Returning Customers to Convert on Shopify?
Returning customers are different. Don't put them through the same purchase journey. Here's a few options on where they can convert.