What happened this BFCM for Direct-To-Consumer CPG brands?
Was success this BFCM built on the back of strong customer retention through the rest of the year?
CPG9
Check out the latest posts
When Should You Ask A Customer to Subscribe?
It's hard to know when to ask a customer to subscribe without a ton of "it depends" statements. But those are boring, here's what we think.
Why You Shouldn’t Sleep on Transactional Emails: An Interview With Aura Bora’s Cameron Faist
Transactional emails aren't just to provide updates. They can be a brand building opportunity and even a revenue driver.
How Does Big CPG Think About Direct to Consumer as a Channel?
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.
The Composition of the Repeat Cart
The Repeat Cart is built specifically for returning customers in "buy" mode. Here's everything you need to know about the way it's built.
Your Winners of the 2022 Consumer Packaged Awards
You nominated, you voted, and showed up to see them win. Here are the winners of the 2022 CPAs.