Was success this BFCM built on the back of strong customer retention through the rest of the year?
It's hard to know when to ask a customer to subscribe without a ton of "it depends" statements. But those are boring, here's what we think.
Transactional emails aren't just to provide updates. They can be a brand building opportunity and even a revenue driver.
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.
The Repeat Cart is built specifically for returning customers in "buy" mode. Here's everything you need to know about the way it's built.
You nominated, you voted, and showed up to see them win. Here are the winners of the 2022 CPAs.