Acquisition is on the decline for DTC CPG brands, but returning customer revenue kept brands afloat in Q2.
With CPG chasing subscription revenue, the words “retention” and “loyalty” are often conflated. They couldn't be more distinct. Here's why that matters.
Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.