Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.
Sharing lessons from 10+ years in eCom, helping marketers think more like operators.
What's more important: customer acquisition or customer retention? Guest poster Alex G helps shine some light on this age old question.
Want to design a retention program, but have no idea where to begin? Start here!
Strategy is a huge piece of the customer retention puzzle. Let's learn what works & what doesn't.
Incremental revenue connects the dots between marketing & sales outcomes. We'll learn why it matters and how to master it.