It feels redundant to say at this point, but 2020 has been a year unlike any before it — and that’s especially true for the small team here at Repeat. While we have known for a long time that our mission and what we are building is special, we had no idea our software platform would become so relevant in such a short time. Perhaps that’s fitting for a year marked by uncertainty in which the mundane daily processes we all live by have suddenly become topics for reconsideration. Life in a global pandemic...

We feel that what we do is more important than ever before, and now we have fresh capital and new backers to prove it. We are thrilled to announce that we’ve completed a $1.5 million funding round led by the dynamic minds behind Harlem Capital. We’re also excited to have our existing investors Techstars, Act One Ventures, and Mucker Capital return for this round, as well as adding Break Trail Ventures, Vamos Ventures, and Wedbush Ventures. Having financial backing is key to helping us reach more brands and consumers, but it’s equally important to have the support of investors who see the world in the same way we do, who see the potential and want to make Repeat the industry standard in customer retention.

“I met Kim during our virtual office hours and she wasn’t formally raising, but I was moved by her story and vision for Repeat,” says Henri Pierre-Jacques of Harlem Capital. “After a few conversations, Kim and Sarah agreed to let us lead their Seed round and a great group of investors joined the round to support the growth Repeat is seeing.”

Regional shutdown orders across the U.S. have quickly reshaped buying habits as consumers look to the web for more and more of their everyday items like cleaning products, soaps and lotions, toilet paper, and personal hygiene products. And brands are quickly discovering that retaining these customers is tantamount to survival and growth. Yet with more than 70 percent of buyers never returning to a brand to repurchase, companies are desperate for solutions to this ecommerce conundrum. That’s why Repeat is so relevant today and will be tomorrow and the next day. Our Smart Replenishment platform learns the unique consumption habits of every consumer who’s opted in to the service, then leverages this rich data set to drive repeat sales through a combination of automation, personalized reminders, and a cart purpose built for replenishment.

"We recognized that there are a subset of customers who prefer not to subscribe to a product, and we wanted to be able to serve them with a similarly easy experience of reordering on their own terms”, says John Sherwin, co-founder of Hydrant, a Repeat customer. “That's what Repeat does for us and we now have a healthy and growing set of customers via their platform."

As we look ahead, we are incredibly grateful to our investors for having faith in our ideas, and we never would’ve made it this far without our early customers who trusted us to make decisions that would help their companies grow. We are eager to see what the future holds.

“I’m a big believer in the e-commerce infrastructure sector — that is, the complex of software and services that allow small brands to connect directly with their customers in a way that fits in with their customers’ lives,” says Anna Barber, Managing Director of Techstars LA. “When I started working with Kim and Sarah two years ago at Techstars, I was compelled by the potential of building a better alternative to subscription for replenishables. It’s so exciting to see how Repeat is growing and the impact it’s having both for DTC brands and consumers, and we are happy to be able to continue to support the company’s growth.”

If you’re unfamiliar with Repeat and our software platform, let’s change that. Get in touch so we can show you how it works.

Click here to schedule a demo or contact me directly at kim@getrepeat.io.


Repeat is hiring!


We are looking to build a team that incorporates diversity, a collective builder attitude, curiosity, freedom, trust, transparency, respect, and personal growth — all while having fun along the way. If your values align with ours, visit our careers page or apply to one of the opportunities below: