How To Get Repeat Purchasers with PR
Sara Brooks walks us through how to think about PR for CPG brands. We go over how some of your favorite food and bev brands approach PR.
Podcast5
Check out the latest posts
How Does Big CPG Think About Direct to Consumer as a Channel?
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.
Eli Weiss Puts on his Customer Hat and Explains his Customer Behavior
Eli Weiss takes off his brand hat and shares what he is like as a customer. What he loves, hates, and why he believes he's an annoying shopper.
Former CEO of Ugly Drinks Talks Stepping Away and Reclaiming Your Passion
Hugh Thomas the former cofounder and CEO of Ugly takes us deep on the feelings and emotions that lead him to step down and reclaim his passion.
Huron's Director of Strategy and Retention Shares How he Thinks About LTV.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.