How to Simplify a Multi-Branch Replenishment Flow Into a Single Flow
The cost of a personalized replenishment flow is almost always a mess of branching logic and a ton of someone's time. But not anymore.
Fresh Takes. Never Stale Content for CPG Brands.
Get started with our best stories
Huron's Director of Strategy and Retention Shares How he Thinks About LTV.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
How Kopari simplified their email flows with Repeat
Kopari combined flow optimizations with personalized Repeat carts to get 2x more revenue per session from replenishment flows.
Reorder vs. Replenish… Is There a Difference?
We often use reorder and replenish interchangeably, but they are not the same thing. One is the category and the other is a subtype.
Using Product Trial and Discovery to Increase CPG Retention
The more product discovery and new product trial you encourage, the higher your retention will be. How you group products has a huge impact on retention in CPG.
Product Update: Dynamic Content in Klaviyo Triggers
Our Repeat Klaviyo triggers are getting even better with the introduction of dynamic content to personalize your reorder emails.
How Does Big CPG Think About Direct to Consumer as a Channel?
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.
The Composition of the Repeat Cart
The Repeat Cart is built specifically for returning customers in "buy" mode. Here's everything you need to know about the way it's built.
How Do You Measure and Improve Your Retention Strategy With Data?
With acquisition becoming increasingly difficult and expensive, using your data to inform a solid retention strategy is more important than ever.
Where Should You Send Returning Customers to Convert on Shopify?
Returning customers are different. Don't put them through the same purchase journey. Here's a few options on where they can convert.
Your Winners of the 2022 Consumer Packaged Awards
You nominated, you voted, and showed up to see them win. Here are the winners of the 2022 CPAs.
Recommended
