* Moments Covered: Replenishment, Lapsed Customer * Plays Used: Replenishment Reminder, Late Replenishment Reminder, Lapse Prevention Flow, Show Dynamic Products * Business Impact: Reduced need for discounts, improved LTV and margins When Black Girl Vitamins Co-Founder Nnamdi Ugwu talks about retention, he does so in a way that’s similar to the team...
Fresh Takes. Never Stale Content for CPG Brands.
The cost of a personalized replenishment flow is almost always a mess of branching logic and a ton of someone's time. But not anymore.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
Kopari combined flow optimizations with personalized Repeat carts to get 2x more revenue per session from replenishment flows.
We often use reorder and replenish interchangeably, but they are not the same thing. One is the category and the other is a subtype.
The more product discovery and new product trial you encourage, the higher your retention will be. How you group products has a huge impact on retention in CPG.
Our latest update helps you tame complex product catalogs to make your automated email & SMS more relevant. Timing, product recommendations, and personalized content all get even more relevant (and effective) than ever before.
Your roadmap to leveraging Black Friday for retention: designing acquisition offers, segmenting offers for returning customers, and flows to encourage customer retention
Over 50 new metrics and visualizations for actionable insights on your retention
One of the top tactics in the acquisition game is capturing an email address or phone number when a customer lands on site. But the median submission rate for a Klaviyo popup form is 2.7% for email and 2.9% for SMS. Put simply: Most brands have a gaping...
While Klaviyo has built-in support to set up A/B tests for email and SMS, there’s no equivalent for creating a holdout test. You can, however, create them easily—you just need to use operational flows and customer tags. The effort is worth it. A/B tests may tell...
A/B testing emails is the fastest way to learn what resonates with your audience to drive more revenue per recipient, but those tests are often limited to campaigns—and often measured on direct response timelines. What about flows? And what about longer-term impact on customer LTV? Building a comprehensive...