The cost of a personalized replenishment flow is almost always a mess of branching logic and a ton of someone's time. But not anymore.
Fresh Takes. Never Stale Content for CPG Brands.
Jonny Yu joins the podcast to talk about how he and the Huron team look at LTV to improve their overall customer retention.
Kopari combined flow optimizations with personalized Repeat carts to get 2x more revenue per session from replenishment flows.
We often use reorder and replenish interchangeably, but they are not the same thing. One is the category and the other is a subtype.
The more product discovery and new product trial you encourage, the higher your retention will be. How you group products has a huge impact on retention in CPG.
Was success this BFCM built on the back of strong customer retention through the rest of the year?
It's hard to know when to ask a customer to subscribe without a ton of "it depends" statements. But those are boring, here's what we think.
As the DTC landscape continues to change, more and more brands are trying to boost their base of subscription customers. Now, you can do it with Repeat.
Transactional emails aren't just to provide updates. They can be a brand building opportunity and even a revenue driver.
Our Repeat Klaviyo triggers are getting even better with the introduction of dynamic content to personalize your reorder emails.
Big CPG is slow, so much red tape, they don't care about the DTC channel. I thought so too until I spoke with Carter Jensen at General Mills.