8 CPG Brands Crushing It On TikTok Celebrating the brands that are using TikTok to create content that drives community & revenue.
Reordering Reorder vs. Replenish… Is There a Difference? What do you call getting a customer to return and buy again? If our recent social posts have taught us anything it's that there are numerous words to describe this activity and that some of us have strong opinions. Yet some of us think
SMS 5 Ways to Drive Repeat Purchases with SMS SMS is one of the best reordering mediums for CPG brands to rack up repeat purchases. Here are 5 ways help customers buy again using SMS.
cpg CPG food company Wild Alaskan Co thrives on sustainability Wild Alaskan Company has built a DTC empire with sustainability at the core - from product to people.
customer retention Retention Mythbusting: Only Marketers Should Care About Retention Myth: only marketers should care about retention. Truth: retention is a broad topic that everyone should care about.
customer retention Customer Acquisition vs Retention: Which Should I Focus On? What's more important: customer acquisition or customer retention? Guest poster Alex G helps shine some light on this age old question.
SMS The best time to send a marketing SMS for repeat purchases Looking for the best time to send marketing sms campaigns? It's about more than the days of the week. To get timing right, personalization is key.
Email 5 Browse abandonment best practices made for customers Too many email tactics treat people like they are numbers. Let's change that! Here are 5 Browse abandonment best practices made for customers.
customer retention Designing & Testing Your First Retention Program Want to design a retention program, but have no idea where to begin? Start here!
Email 5 Best Klaviyo email flows to rack up repeat customers Here are the 5 best Klaviyo email flows to help any brand rack up an obscene number of repeat customers.
customer retention Picking the right customer retention strategies Strategy is a huge piece of the customer retention puzzle. Let's learn what works & what doesn't.
customer retention Why incremental revenue is the most important KPI in retention Incremental revenue connects the dots between marketing & sales outcomes. We'll learn why it matters and how to master it.
How to Turn Your Existing Email Campaigns Into Reorder Machines When I say retention emails my guess is that your head immediately starts to think post-purchase flows. After all, if you want a customer to come back for more it makes sense to start there right? … right? While post-purchase flows are a great tactic
customer retention Using Product Trial and Discovery to Increase CPG Retention The more product discovery and new product trial you encourage, the higher your retention will be. How you group products has a huge impact on retention in CPG.
The difference between customer loyalty and retention With CPG chasing subscription revenue, the words “retention” and “loyalty” are often conflated. They couldn't be more distinct. Here's why that matters.
customer retention Why repeat purchase rate should be a priority Repeat purchases are compounding interest for monthly sales. The more you understand your repeat rate, the more you’ll understand how fast you can grow.
customer retention An Alternative Way to Measure Purchase Frequency Purchase frequency helps CPG brands understand consumer purchase behaviors. In DTC channels, though, brands can get more actionable insights. Here's how.
Repeat Raises New Capital as it Continues to Help Brands Retain Customers Harlem Capital leads $1.5 million round, joined by Break Trail Ventures, Techstars Ventures, Act One Ventures, Mucker Capital; pandemic shutdowns drive surge in demand for data-driven Smart Replenishment
PRZM is Now Repeat PRZM has changed its name to Repeat to better reflect its core purpose of offering consumer packaged goods brands a smart replenishment platform to create customer loyalty.